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SEO

11 posts

AI Referral Traffic Converts Better. That Does Not Mean You Should Chase It Blindly.

Traffic from ChatGPT and Perplexity often converts better than ordinary organic search because the buyer arrives with a recommendation. The volume is still tiny, the attribution is incomplete, and the wrong response is to rebuild your whole growth plan around a flattering little chart.

llms.txt Does Not Get You Cited. Here Is What It Is Actually For.

The most honest answer to "does llms.txt work?" is yes for developer documentation, no for AI-search rankings. I read the crawl data, checked what the answer engines support, and made a list of the work that is worth doing before you ship another text file.

Your SaaS Has 1 Click From Google. Here Is the 90-Day Plan I Would Actually Run.

A new SaaS with a few impressions and no signups does not need another AI writer or a pile of backlinks. It needs to know whether the problem is indexing, intent, authority, or conversion. This is the 90-day plan I would run before spending a euro on another SEO tool.

I Built beseen.so Because Every AI Visibility Tool Sells You a Thermometer and Calls It Medicine

Yesterday I wrote that every AI visibility tool tells you a competitor got named and none of them tell you what to change. beseen.so is what I built about it: it finds the prompts where assistants name someone else, writes the actual page rewrite, and re-checks whether the answer moved.

68% of Google Searches Now End Without a Click. Your Analytics Cannot See What You Lost.

Zero-click searches hit 68.01% in early 2026, up from 60.45% in 2024. The harder problem is that the traffic you are losing to AI answers is invisible in Google Analytics by design. Here is how to actually measure whether assistants are naming you, and what it costs.

Programmatic SEO in 2026: What Google Killed in March, and What Still Prints Traffic

Google stripped 50 to 80 percent of traffic from low-value programmatic sites in March. Meanwhile Zapier still pulls 16 million monthly visits from 50,000 integration pages. Here is the difference between the two, and how to build the second kind without tripping the scaled content abuse policy.

Startup Directory Submissions in 2026: What Actually Moves the Needle for SEO

Every "submit your startup" listicle promises hundreds of free backlinks. Most of that advice is a decade out of date. Here is what actually happens to your domain authority when you submit to directories in 2026, and which ones are worth your afternoon.

I Built roastme.gg, a Site Where You Pay to Get Publicly Roasted by AI

I shipped a site where you pay to get publicly roasted by AI, ranked on a wall by how much it hurt your wallet. Then I ran it through ChatGPT live search to see if it actually shows up for anyone who is not already looking for it by name.

Generative Engine Optimization: How to Get Cited by ChatGPT, Perplexity, and Claude in 2026

Half the search traffic that used to land on blogs now lands on AI answers instead. Getting cited inside those answers is the new SEO, and the rules are different. Here is what is actually working in 2026 for indie hackers and small teams.

SEO for Indie Hackers: What Actually Moved the Needle for Me

I spent months doing SEO the way every beginner does: stuffing keywords, building random backlinks, and wondering why nothing moved. Then I changed my approach entirely. Here is what actually drove organic traffic to my projects with no SEO agency, no budget, and no tricks...

Premium vs Non-Premium Domains: What You’re Really Paying For

Explore the differences between premium and non-premium domains, including pricing models, technical considerations, and product tradeoffs to make informed decisions.