Tag
Marketing
2 posts
68% of Google Searches Now End Without a Click. Your Analytics Cannot See What You Lost.
Zero-click searches hit 68.01% in early 2026, up from 60.45% in 2024. The harder problem is that the traffic you are losing to AI answers is invisible in Google Analytics by design. Here is how to actually measure whether assistants are naming you, and what it costs.
Generative Engine Optimization: How to Get Cited by ChatGPT, Perplexity, and Claude in 2026
Half the search traffic that used to land on blogs now lands on AI answers instead. Getting cited inside those answers is the new SEO, and the rules are different. Here is what is actually working in 2026 for indie hackers and small teams.