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Growth

5 posts

llms.txt Does Not Get You Cited. Here Is What It Is Actually For.

The most honest answer to "does llms.txt work?" is yes for developer documentation, no for AI-search rankings. I read the crawl data, checked what the answer engines support, and made a list of the work that is worth doing before you ship another text file.

Your SaaS Has 1 Click From Google. Here Is the 90-Day Plan I Would Actually Run.

A new SaaS with a few impressions and no signups does not need another AI writer or a pile of backlinks. It needs to know whether the problem is indexing, intent, authority, or conversion. This is the 90-day plan I would run before spending a euro on another SEO tool.

68% of Google Searches Now End Without a Click. Your Analytics Cannot See What You Lost.

Zero-click searches hit 68.01% in early 2026, up from 60.45% in 2024. The harder problem is that the traffic you are losing to AI answers is invisible in Google Analytics by design. Here is how to actually measure whether assistants are naming you, and what it costs.

Programmatic SEO in 2026: What Google Killed in March, and What Still Prints Traffic

Google stripped 50 to 80 percent of traffic from low-value programmatic sites in March. Meanwhile Zapier still pulls 16 million monthly visits from 50,000 integration pages. Here is the difference between the two, and how to build the second kind without tripping the scaled content abuse policy.

Generative Engine Optimization: How to Get Cited by ChatGPT, Perplexity, and Claude in 2026

Half the search traffic that used to land on blogs now lands on AI answers instead. Getting cited inside those answers is the new SEO, and the rules are different. Here is what is actually working in 2026 for indie hackers and small teams.