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Building in Public: Launches and Lessons

#building-in-public14 posts tagged Building in Public. Building in public write-ups from a solo developer: product launches, cold outreach, platform bans, a Chrome extension and what each one taught me. All posts

2026

I Built beseen.so Because Every AI Visibility Tool Sells You a Thermometer and Calls It MedicineSep 05 · 10 minYesterday I wrote that every AI visibility tool tells you a competitor got named and none of them tell you what to change. beseen.so is what I built about it: it finds the prompts where assistants name someone else, writes the actual page rewrite, and re-checks whether the answer moved.justship.now Is My New Front Door: Why a Curated Tools Directory Beat Out Another SaaSAug 30 · 7 minI just moved justship.now into the number one project slot on my own portfolio, ahead of makers.page. Here is what it actually is, why a curated tools directory earned that spot, and why I think curation beats crowdsourcing for this specific job.outbid.lol and the Pay-to-Rank Leaderboard Boom: Why I Built ownthe.day DifferentlyAug 24 · 14 minoutbid.lol made six figures in under 48 hours and spawned a dozen clones overnight. I break down how the pay-to-rank leaderboard trend actually works, why it exploded, and why I built ownthe.day on a different mechanic on purpose.I Built roastme.gg, a Site Where You Pay to Get Publicly Roasted by AIAug 21 · 13 minI shipped a site where you pay to get publicly roasted by AI, ranked on a wall by how much it hurt your wallet. Then I ran it through ChatGPT live search to see if it actually shows up for anyone who is not already looking for it by name.I Just Shipped My First Chrome Extension (And It Was Harder Than the Code)Jul 27 · 9 minWhat building and publishing XPilot taught me about Manifest V3, OAuth, and the gap between "it works on my machine" and "it works in the Chrome Web Store."2,159 Cold Messages, 4 Replies: What Starting on Your Own Actually Looks LikeJun 05 · 6 minThe romantic version of starting a startup skips the part where you send 2,159 cold messages and get 4 real replies. This is five weeks of the actual grind: the silence, the red flags, killing an idea I liked, and the absurd moment I built a product to help me look for a product.I Got Falsely Reported and Banned on X. Reddit Banned Me Too. I Am Still Building SaaS.May 21 · 16 minSomeone false-reported me on X and the account is gone. Reddit banned me permanently months ago. Two of the biggest distribution channels for indie hackers are now closed to me. Here is the honest version of what platform risk actually feels like, why mass-reporting is the new shadow ban, and why none of it is going to stop me from shipping.Stop Using Generic Link-in-Bio Tools: Your Portfolio Should Prove Your WorkMar 04 · 11 minLinktree and its clones are fine for musicians and influencers. They are the wrong tool for anyone who builds software products. Here is what a maker portfolio actually needs to do and why most people have been doing it wrong.Why Founders Are Bad at X (And What to Do About It)Mar 04 · 12 minMost founders know they should be more active on X. Almost none of them are. This is not a motivation problem. It is a systems problem and it has a fixable answer.XPilot Is Live. An AI Autopilot for Your X Presence.Mar 03 · 4 minAfter pivoting from MarketingNow, XPilot is live today. An AI autopilot that handles your X presence so you can stay focused on building.How to Grow on X as a Founder: A Content Strategy from 0 to 10,000 FollowersFeb 25 · 8 minMost founders post on X without a real strategy and give up after weeks of silence. Here is the actual framework five content pillars, optimal posting frequency, and a 90-day timeline for what growth actually looks like.Build in Public: A Playbook for Growing Your Personal Brand on XFeb 20 · 8 minBuild in public has become one of those phrases that gets used so often it has almost stopped meaning anything. Here is what it actually means in practice, and how to do it in a way that builds a real audience instead of just performing one.Your First $1 MRR Beats Your First 1,000 Followers: Why Revenue Validation Matters MoreFeb 10 · 7 minMost indie makers spend months building an audience before trying to make a single dollar. This is backwards. Here is why getting your first paying customer is more valuable than any follower milestone and how to do it this week.The Death of the Flex: Why Proof of Work Is the Only Metric That Matters in 2026Jan 23 · 6 minThe indie maker community is facing a credibility crisis. Screenshots can be faked, revenue claims go unverified, and audiences are starting to notice. Here is why verified proof of work is the only thing that will matter from here on.