2026
AI Referral Traffic Converts Better. That Does Not Mean You Should Chase It Blindly.Sep 09 · 9 minTraffic from ChatGPT and Perplexity often converts better than ordinary organic search because the buyer arrives with a recommendation. The volume is still tiny, the attribution is incomplete, and the wrong response is to rebuild your whole growth plan around a flattering little chart.How to Measure AI Visibility When 68% of Searches End Without a ClickSep 04 · 9 minZero-click searches hit 68.01% in early 2026, up from 60.45% in 2024. The harder problem is that the traffic you are losing to AI answers is invisible in Google Analytics by design. Here is how to actually measure whether assistants are naming you, and what it costs.